Richard Saghian
- Rishi Buttan
- Feb 27, 2019
- 1 min read
Richard Saghian is the owner and CEO of Fashion nova. Fasion Nova is a fashion website that features different celebrities and has street wear as well as club wear. Richard Saghian founded Fashion Nova in 2006 in Los Angeles but opened the successful eCommerce business in 2013.
The website was extremely successful and has been doing really well in the past few years. Robert formulated a plan to make his fashion website different than the other websites, and it worked. He made a plan to use Instagram and social media platforms to his advantage. He started asking different celebrities to make their own line with Fashion Nova as well as other social media influence's to post fashion nova products on their social media platforms. This was great promotion for the company and people started recognizing the brand everywhere.
This created a chain response and gave a lot of exposure to Fashion Nova. His formula of trendy clothes + social media + good prices made his website extremely successful and he currently has a net worth of 48 Million dollars.

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